Welcome to English in a Minute. A charm is something that can bring good luck. It can
also describe something that turned out perfectly. But why would we say third times the charm?
Big news, Dan. My sister's getting married. Again.
Again? How many times has she been married?
Twice. But you know what they say, third times the charm.
Well, good luck to your sister.
Thanks. We all have a really good feeling about this marriage. Again.
To say third times the charm means that a person finally succeeds at something on their third try.
We use this phrase to encourage someone who has already failed at something a couple of times.